Growing a DTC Brand online.
I spearheaded every aspect of the brand, from strategy to execution, driving a 62% YoY growth. Working within a cross functional team, I led business operations, marketing, branding, and content development to optimize customer engagement and maximize revenue potential.
Rebranding
I crafted comprehensive brand guidelines to ensure consistency in tone, messaging, and visual identity across all platforms. From redefining brand values to refreshing visual elements such as the color palette and typography, I created a compelling brand identity that resonates with the target market.
E-commerce
In collaboration with the web development team, I redesigned and revamped the dot com website (powered by Shopify) with improved site architecture and user-friendly navigation, with cohesive messaging and visuals.
I led a full-scale overhaul of Amazon listings—optimizing titles, bullet points, and A+ content—and refreshed the storefront to drive engagement and conversions.
Content Strategy
Working closely with photographers and the content creation team, I led the creative direction to produce compelling visual assets. I managed the brand’s social media account and created engaging content such as ad creatives and marketing collaterals.
Go-To-Market Strategy & Results
I orchestrated a comprehensive business plan and go-to-market strategy, managing a 6-figure marketing budget across different channels—including Amazon, Shopify, Walmart, Facebook, and Instagram.
I collaborated with the product design, manufacturing, and fulfillment teams to optimize workflows and enhance operational efficiency.
Rebranding
I crafted comprehensive brand guidelines to ensure consistency in tone, messaging, and visual identity across all platforms. From redefining brand values to refreshing visual elements such as the color palette and typography, I created a compelling brand identity that resonates with the target market.